In about three hours, Robin Labs chairman Ben Enosh is going to take plunge into an open sea adventure. Together with five teammates, he will attempt to set a new world record in open water relay swimming: a 400 kilometer non-stop dash across the Mediterranean, from Cyprus to Israel. Beyond the sheer ambition to set a new record, the project's aim is to promote awareness for cleaner seas. We are thrilled, proud and are hanging on the edge of our seats.
The team's progress can be tracked in real time at www.cyprusisraelswim.com .